As the Head of Marketing at Peugeot I sought out Chesterfilm to create a local TVC based on international assets with the brand look and feel that Groupe PSA in France required. This was a world first for PSA so it was important that the TVC adhered to their strict brand rules. Chesterfilm were briefed to create the ‘tail’ for our international brand ads. Having witnessed Matt’s TVC work first hand in my previous role at Toyota, I knew he had the ability to ensure that the local production would match the international asset. Chesterfilm produced various assets including a challenging driving shot on location as well as a major studio shoot that involved detailed post production. In all instances they delivered a stunning job and I was extremely impressed with their ability to get it done on time, and within budget.